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Live Online Training

  • 30 Hours of Live Online Training
  • 24X7 eLearning Access
  • Dedicated Support Over Email
  • Certified Trainer and Mentorship from Industry Experts
  • Hands-on Case Study-based Learning
  • On Demand Support by Experts
  • Free Guide to Digital Marketing Body Of Knowledge (DMBOK® Guide)
  • Certificate of Participation from ScholarsPro
$699.00 USD

Self Paced Course

  • 27 High Quality Videos
  • Downloadable Podcasts
  • Video Tutorials
  • 24X7 Access to LMS
  • DedicatedSupport over Email
  • Weekly Query Resolution Sessions
  • On Demand Support by Experts
  • Engaging Case Studies
  • Chapter Wise Tests
  • Full-length Simulated Exam
  • Free Guide to Digital Marketing Body Of Knowledge (DMBOK® Guide)
  • Get Completion Certificate from ScholarsPro
$399.00 USD

Classroom Course

  • Weekend Exam Prep Training Classes
  • 180 Days of Access to High-Quality Self-paced Learning Content
  • Sessions by Certified Trainers
  • Mentorship from Industry Experts
  • Engaging Case Studies
  • Chapter Wise Tests
  • Full-length Simulated Exam
  • Free Guide to Digital Marketing Body Of Knowledge (DMBOK® Guide)
  • Get Completion Certificate from ScholarsPro
 

Course Benefits

  • Accelerate your Career Growth
  • Command Higher Salaries than your Uncertified Peers
  • The course will help Boost your Employability Score in the Market
  • You’ll Join the Group of the Most ‘In-Demand’ Professionals
  • Open Doors to Many New Job Opportunities from all across the Globe
  • Showcase as well as Validate your Talents and Abilities
  • Strengthen your Knowledgebase and Skill Set

 

Why become a
Digital Marketing Expert?

Digital Marketing is experiencing exponential growth throughout the world. From being a small part of the overall marketing function, it is becoming the most important part of the marketing strategy of almost every organization. According to a recent study, 54% of organizations are planning to increase their digital marketing teams. However, despite Digital Marketing rising as one of the most lucrative careers today, there remains a huge gap in the demand and availability of qualified digital marketing professionals.

This Digital Marketing Training Program from ScholarsPro has been deliberately designed by highly experienceddigital marketing experts with the aim of preparinga skilled force of knowledgeable, confident professionals in the domain. Our training program focuses on making the participants attain a strategic understanding of the different aspects of Digital Marketing and instilling them with the practical know-how for real-world applications and use. Besides providing the participants with thorough, hands-on digital marketing knowledge, we also prepare them to clear the internationally recognized Digital Marketing Certification from the global accreditation body for sales and marketing certifications, SMstudy.
 
Participants taking up this course are given a detailed walk-through the Digital Marketing best practices and tools & techniques and are provided an insight into the associated planning, budgeting, reporting, and tracking mechanisms. You’ll learn how Digital Marketing impacts brandsand sales, and how it can be used to derive maximum traffic, leads, and in turn profit for a business.By the time you’ll complete this course, you would have gained a great understanding of all the importantdigital marketing activities that will help you to showcase yourself as a skilled, knowledgeable, and a trustworthy digital marketing professional who can be relied upon for even the most complex of digital marketing projects. 

Who should join
Digital Marketing Certification Training Course?

This course is aimed at:
  • Fresh graduates with a flair for marketing and who are keenly interested in a marketing career
  • Junior marketing team members who constitute a part of the Digital Marketing initiatives of an organization.
  • Middle and Senior level managers who would want to boost their organizational sales
  • Anyone willing tolearn and benefit from the power of Digital Marketing 

Prerequisites for Digital Marketing Course

There are no mandatory pre-requisites for attending the Digital Marketing training program as such but basic knowledge of marketing and familiarity with internet and social media applications is generally recommended for ease of understanding.
 
Not sure if learning Digital Marketing would be beneficial for your profile? Connect with us with your detailed resume at info@scholarspro.comand receive guidance and advice from our certification experts on the most beneficial credentials for your profile.

Course Contents

MODULE I –An Introduction to Digital Marketing
  • Understanding the Basics of Digital Marketing
  • An Overview of the Corporate Strategies
  • Sales and Marketing Aspects
  • Sales and Marketing Strategy Levels
  • An Insight into the Marketing Strategy
  • An Overview of Digital Marketing
 
MODULE II - Digital Marketing Channels – Understanding and Gauging
  • Understanding various Digital Marketing Channels
  • Assessing the Available Channels
 
MODULE III - Planning and Development of the Digital Marketing Channels
  • Website Channel
  • Mobile Channel
  • Social Media Channel

 

MODULE IV - Optimizing the Website
  • For Reach
  • For Relationship
  • For Reputation
 
MODULE V - Optimizing the Website and App for Mobile/Tablet/Devices
  • For Reach
  • For Relationship
  • For Reputation
 
MODULE VI - Optimizing the Social Media
  • For Reach
  • For Relationship
  • For Reputation
 
MODULE VII - Important Components of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Famous Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization
 

FAQs

WILL TAKING UP A TRAINING PROGRAM IN DIGITAL MARKETING HELP ME IN MY MARKETING CAREER?

This certification training program on Digital Marketing will instill you with strategic understanding of Digital Marketing and its potential to expand reach and boost sales. Owing to its powerful benefits, Digital Marketing has largely taken over as one of the most sought-after career domains all across the world. As such, possessing thorough hands-on knowledge of Digital Marketing concepts and best practices can help you earn a definite edge in the job market.

HOW WIDE ARE THE JOB OPPORTUNITIES IN THE DIGITAL MARKETING DOMAIN?

Digital Marketing is an uprising domain, and indeed extends immense career opportunities and significant growth. Almost 90% of organizations worldwide are already using digital marketing strategies for improving the overall business performance. Digital marketing professionals are high in demand, and the demand is consistentlyexpanding not only in India but also abroad.  You can, in fact, soon expect Digital Marketing to be considered as an essential skill set for any professional in the marketing domain.

ARE THEIR ANY PRE-REQUISITES TO REGISTER FOR THIS PROGRAM?

There’s no mandatory criteria as such but basic knowledge of marketing and popular social media platformsis generally beneficial for ease of understanding.

WHAT ALL WILL I LEARN AS A PART OF THIS COURSE?
Participants taking up this course are given a detailed walk through the best practices and tools & techniques in Digital Marketing and are furnished with an in-depth knowledge on:
 
  • Basics of Digital Marketing
  • Digital Marketing Channels
  • Planning and Development of the Digital Marketing Channels 
  • Optimizing the Website
  • Optimizing the Website and App for Mobile/Tablet/Devices
  • Optimizing the Social Media
  • Important Components of DM Channels
WHO IS THIS COURSE IDEALLY INTENDED FOR?

This course is ideally intended for anyone and everyone willing to learn digital marketing concepts, strategies, and best practices, and want to leverage the power of Digital Marketing to boost website traffic and grow sales.Individuals who wish to make a career in marketing career will immensely benefit from the program.

WHAT ALL WILL I GET AS A PART OF THE TRAINING?
You will get the following deliverables as a part of the training:
  • High Quality, Easy to Comprehend Study Material
  • Downloadable Podcasts
  • Study Guides including PDF
  • Video Tutorials
  • Dedicated Support over Email
  • Engaging Case Studies
  • Chapter Wise Tests
  • Full-length Simulated Exam
  • Free Guide to Digital Marketing Body Of Knowledge (DMBOK® Guide)
  • 3 Free Certifications (Certified Marketing Strategy Associate, Certified Marketing Research Associate, Certified Corporate Sales Associate)

 

WHAT ARE THE POSSIBLE CAREER OPPORTUNITIES IN DIGITAL MARKETING?

Digital Marketing has nowadays become an essential skill set for every marketing professional. If you do have ample knowledge of Digital Marketing, youcan findjobs on the profiles of Online Marketing Managers, Digital Marketing Managers, Social Media Managers, Marketing Analysts, Search Engine Optimization(SEO) specialists, etc.Besides, the technological advancementsand evolution of social media as a powerful e-commerce market has further opened up new avenues in the arena of digital marketing.

DO I NEED IT SKILLS TO PURSUE A CAREER IN DIGITAL MARKETING?
You do not have to be a pro in IT to make a career in Digital Marketing. With basic IT skills and knowledge of social media applications, you can go ahead to take a professional training and certification in Digital Marketing, which will help you make a career in the Digital Marketing domain.
WILL I BE PROVIDED WITH ANY CERTIFICATION UPON COMPLETION OF THIS COURSE?

Yes!Upon successful attainment of the course, you will receive a Certificateof Participation from ScholarsPro. Besides this, once you pass the SMstudy exam for Digital Marketing, you will be presented with an industry-recognized credential in Digital Marketing from the global accreditation body for sales and marketing certifications viz. SMstudy.

WHAT IS THE FORMAT OF THE DIGITAL MARKETING CERTIFICATION EXAM FROM SMSTUDY?

The Digital Marketing certification exam from SMstudy is an online proctored exam which comprises of 100multiple choicequestions. There is one mark for each right answer, while no negative marking for wrong answers. The total duration of the exam is 2 hours i.e. 120 minutes.


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Digital Marketing Certification Training Course
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