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Course Benefits

  • Get familiar with the key concepts of Digital Marketing
  • Learn the efficient usage of the tools and techniques of Digital Marketing
  • Add an advantage to your CV
  • Get a chance to earn PDUs that are 10 PMI approved
  • Learn customer engaging techniques

Why to Join Digital Marketing Associate Training Course?

 
Nowadays, Digital Marketing has become the new favorite of the job seekers. The industry has an abundance of opportunities to grow as a professional and earn well. Focusing on the salary package a certified digital marketing associate earns $45 ,160 per annum. 
The SMstudy is the most extensive process-oriented framework used for planning the activities which are associated with the facets of the Sales and Marketing and later executing it. All the six books of SMstudy aims to provide in-depth knowledge in Marketing Research, Marketing Strategy, Corporate Sales, Digital Marketing and Branding and Advertising, and Retail Marketing. Moreover, you would get help through email. Thus, you can learn all the aspects of digital marketing which fulfill the marketing objectives.  

Who should join
Digital Marketing Associate Training?

Anyone willing to flourish their future in Digital Marketing should join this free self-paced course.

Prerequisites for this Course

There is no prerequisite decided for this course.

Course Contents

AN INTRODUCTION

Learn How to Use the SMstudy® Guide?

  • Process-Oriented Approach with the Defined Inputs, Tools & Outputs
  • Learn how to use SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
  • Certification Schema for SMstudy® Certifications

Reason to Use the SMstudy® Guide?

A Brief History of the Digital Marketing

  • The Early Models of the Marketing and Sales
  • Fragmented New-Age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum

An Overview of the Corporate Strategy

Aspects of Sales and Marketing

Know the Levels of Sales and Marketing Strategy

  • Focus on the Product or Brand Level Marketing Strategy

Overview of Marketing Strategy

  • An overview of the Digital Marketing
  • Understand as well as Evaluate the Digital Marketing (DM) Channels
  • Perform Planing and Development for DM Channels
  • Optimizing the  Website
  • Optimizing the  Mobile/Tablet/Devices 
  • Optimizing the Social Media Other Important Elements of DM Channels
UNDERSTAND AND EVALUATE DIGITAL MARKETING (DM) CHANNELS

Develop Understanding on the Available DM Channels 

  • Inputs
  • Tools
  • Outputs

Evaluate the DM Channels

  • Inputs
  • Tools
  • Outputs
PLAN AND DEVELOP DM CHANNELS

Know How to Plan and Develop Website Channel 

  • Inputs
  • Tools
  • Outputs

How to Plan and Develop Mobile Channel?

  • Inputs
  • Tools
  • Outputs

How to Plan and Develop Social Media Channel?

  • Inputs
  • Tools
  • Outputs
OPTIMIZE WEBSITE

How to Optimize Website for Reach?

  • Inputs
  • Tools
  • Outputs

How to Optimize Website for Relationship?

  • Inputs
  • Tools
  • Outputs

How to Optimize Website for Reputation?

  • Inputs
  • Tools
  • Outputs
OPTIMIZING THE MOBILE/TABLET/DEVICES

Learn to Optimize Mobile Site and App for Reach

  • Inputs
  • Tools
  • Outputs

Know How to Optimize Mobile Site and App for Relationship

  • Inputs
  • Tools
  • Outputs

How to Optimize Mobile Site and App for Reputation?

  • Inputs
  • Tools
  • Outputs
OPTIMIZING THE SOCIAL MEDIA

How to Optimize Social Media for Reach?

  • Inputs
  • Tools
  • Outputs

How to Optimize Social Media for Relationship?

  • Inputs
  • Tools
  • Outputs

How to Optimize Social Media for Reputation?

  • Inputs
  • Tools
  • Outputs
OTHER IMPORTANT ELEMENTS OF THE DM CHANNELS

Learn About E-mail Marketing

  • An Overview
  • Components of the E-mail Marketing
  • Types of the E-mail Marketing
  • Learn the Benefits of E-mail Marketing
  • The Important Metrics of E-mail Marketing

Learn About Web Analytics

  • The Targets in Digital Marketing
  • Metrics
  • Tools
  • Learn Mobile Analytics
  • Learn about Social Media Analytics

Search Marketing

  • An Introduction
  • The Search Engines
  • Learn Key SEM Metrics

About Popular Social Media Platforms

  • The Social Network Marketing
  • Learn Video Marketing
  • Know About Image Marketing
  • Understand Blogs for Business

Develop Understanding on Affiliate Marketing

Learn About the Search Engine Optimization

  • An Overview
  • The Types of Search Engines
  • Know the Benefits of SEO
  • Learn the Basic SEO Guidelines

APPENDIX A.1: THE EVOLUTION OF SALES AND MARKETING

APPENDIX A.2: AN OVERVIEW OF MARKETING STRATEGY

APPENDIX B. KNOW THE AUTHORS AND REVIEWERS OF THE SMBOK® GUIDE

 


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Digital Marketing Associate Training
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